Agriculture Biologique

The AB (Agriculture Biologique) brand is owned the French Ministry of Agriculture, Food, Fisheries and Rural Develpment The brand may be requested by the French market for labelling organic agriculture products since, according to a survey carried out by INRA/Gret/Agence Bio (2003), 65% of French consumers recognise products as organic from this logo on the packaging.

Operators intending to add this logo to their products are required to compile, sign and send to CCPB, the Regulations for the use of the AB brand and they are required to comply, not only with Italian and EU standards, but also with French production standards, which differ only for animal products, as described in a specific decree from the French Agriculture Ministry.

After the new european logo, french government prepared a specific manual to coniugate AB brand with new logo.